Culture Club

Music-Fueled Learning & Development

Smart businesses know that developing a strong company culture comes down to understanding human behavior. Layer in today’s many workplace challenges involving engagement, productivity, mental health, diversity and inclusion, belonging, and psychological safety, and you’re going to need a comprehensive professional development program to help you stay on course.

It’s time to join the Club! SongDivision’s Culture Club offers year-round corporate learning & development using highly interactive (and always fun) musical experiences. Each music-driven series is underpinned with the latest research in behavioral sciences and is supported by measured results to boost engagement, drive innovation and productivity, and create deep ties between your people and your purpose.

High Notes

Music-Anchored Learning. Experiencing music in an educational setting is proven to heighten emotion and engagement, stimulate curiosity, and inspire lasting recall. It’s for these reasons that music anchors the learning for each of our Culture Club tracks.

Scientifically Underpinned. Each track has been developed in partnership with Synaptic Potential — experts in neuroscientific people development — and backed by the most current behavioral research.

Musicians Practice, Leaders Need to Practice. Great musicians strive to reach their full potential by constantly honing their craft. Our year-round programs instill this same dedication within your leaders.

Measured Results. We collect data throughout each track, providing you with statistically sound results to show your team’s development and make you look good.

Major Credits. SongDivision musicians have over 2 decades of experience engaging teams and developing corporate culture for Fortune 500s in over 30 countries — not to mention performing with the biggest A-list musicians on the planet.


Get On Track

Each of our learning and development tracks are music-driven, scientifically-backed, and custom designed to meet your timing and cultural goals. These multi-session experiences are sequenced throughout the year and can be delivered virtually, in-person, or hybrid to suit your needs. Select the track below that fits your corporate learning & development needs and start rockin’ your company culture today!



Our leadership development program uses highly interactive musical experiences to create dynamic, inspirational leaders within your company — yielding a stronger company culture.

Over the course of six 90-minute sessions, your leadership team will write hit songs and engage musically, all while learning integral leadership competencies: Team Cohesion, Storytelling, Belonging, Feedback, Creativity, and Engagement. The science of music does the rest, increasing levels of oxytocin (linked to bonding and trust) and dopamine (linked to happiness, motivation and engagement). Your leaders become more dynamic and confident, your company culture grows, and your bottom line soars to the top of the charts!

Work with our experts in leadership strategy and behavioral research, along with SongDivision’s renowned musicians who have performed with David Bowie, Cher, John Legend, Katy Perry and more. No musical experience is required.

Learn Leading Competencies

Master the core competencies of today’s most dynamic leadership teams, using music. All sessions include pre- and post-work, attendee surveys, and progress tracking. Objectives include:


Team Cohesion_Learning and Development_SongDivisionTeam Cohesion

1) Choosing to trust your team members
2) Understanding team members’ personal lives
3) Knowing team members’ unique strengths



Storytelling_Learning and Development_SongDivision Storytelling

1) Selecting your best narrator voice
2) Evoking emotion and using conflict in stories
3) Transporting listeners and use behavioral modeling



Belonging_Learning and Development_SongDivisionBelonging

1) Inspiring your team to want to recommend your company
2) Communicating team members’ unique contributions
3) Reminding team members of shared company values & hopes



Feedback_Learning and Development_SongDivisionFeedback

1) Offering direct feedback to team members weekly
2) Asking for feedback from team members weekly
3) Investing in a psychologically safe work environment



Creativity_Learning and Development_SongDivisionCreativity

1) Learning how to generate new ideas regularly
2) Becoming more open to ‘randomness’
3) Allocating time for ‘mind-wandering’



Engagement_Learning and Development_SongDivisionEngagement

1) Demonstrating that you care about your team members
2) Knowing how to make your team feel appreciated and valued
3) Inspiring your team to choose to stay if faced with a job offer







Learning that Sticks

SongDivision’s use of interactive musical experiences to reinforce learnings is based on proven research linking music to long-term retention and recall of information, ensuring that your team’s development will be sustained well into the future.


Measured Results

With quantitative data collected throughout each Culture Club track, you’ll not only see your team’s improvement, but also have the stats to back it up.


Smarter Teams, Stronger Culture

Each Culture Club track is designed around the very latest in behavioral research, giving your teams the edge when it comes to building engaged, productive workplaces. As engagement and productivity grow, you’ll see stronger alignment with company values and a dramatic improvement in overall culture.

Select Works

Autodesk + Culture Club & Entertainment

Jack Morton + Virtual Happy Hour

Rolls-Royce + Rockin’ Reception

PwC + Virtual Happy Hour

IMEX + Energy & Well-Being Breaks

Freeman + Remote Team Anthem

Hard Rock (EMEA) + Remote Team Anthem

MPI Netherlands + Get Along with a Song