Culture Club

Transformative experiences through music

Powerful things happen when your teams unite around your purpose. Today’s most successful businesses create dynamic company cultures by inspiring all employees to become ambassadors for the company’s purpose and core values.

Through music-fueled working sessions, SongDivision helps you express and align teams around your purpose and core values in an energetic, creative setting using songwriting. The result is a more integrated culture and consistent delivery of your brand across the company.



  • Establishes a collaborative culture
  • Inspires accountability to and alignment with the company
  • Increases pride and morale
  • Conveys a more compelling value proposition to clients


How it works

We begin by understanding your communication needs and timing. Next, we design a custom program, meeting with your teams regularly to: 1) identify how your purpose translates uniquely to them, and 2) articulate their words into original songs. This gives them the opportunity to deeply connect with your messaging over a series of sessions and allows for a more impactful experience.

For an even greater impact, use these sessions, or ‘Tune-Ups’, as a lead up to an energetic sales kick-off or annual conference. When the day of your event arrives, we continue to build on the experience by bringing your entire company together with our Team Anthem or Song Slam, both of which are designed to capture the collective understanding of your messaging through songwriting and performance. Your teams will return to work motivated, with a clear sense of purpose, and ready to deliver the best possible results for the company. Best of all, no musical experience is required for our programming.


“Everyone enjoyed the experience – the feedback given so far is fantastically positive. It was a pleasure dealing with you and your upbeat team and I look forward to working with you in the future.”

★★★★★ – Hewlett Packard


“Your team of musicians and facilitators skillfully guided us through an outstanding team building activity. The magnificent energy generated in that room of leaders was unforgettable! I feel I have not only gained a trusted partner, but great friends as well.”

★★★★★ – Siemens



Select Works

Autodesk + Culture Club & Entertainment

MPI Netherlands + Get Along with a Song