Autodesk Team Anthem
Communicating Core Values Through Music
Singapore
Autodesk can ‘Make Anything’. As they put it, “we make software for people who make things.” However, what they’re really saying is that they take incredibly complex software challenges and produce simple, usable solutions. Effectively conveying complex messaging in a clear, concise, and energizing way is no small task. So for their annual gala in Singapore, Autodesk turned to SongDivision to help articulate their core values, foster company pride, and inspire employees through the power of music.
To achieve this, SongDivision hosted a Team Anthem session in Autodesk’s boardroom. A select group of Autodesk employees spent half a day in their office collaborating with Christo Alexander, our General Manager of Asia and a world-class musician who has performed alongside top pop and rock stars worldwide.
Through this collaborative and engaging songwriting session, the group composed and recorded a song that captured Autodesk’s values—creativity, passion, and teamwork—while having an incredible time in the process.
With their original song complete, Christo prepared the team to take the stage and share their creation with an audience of over 100 team members and leaders at the Autodesk Gala. Their performance was nothing short of show-stopping, bringing the crowd to their feet in a moment of pure celebration.
To close out the evening, Christo and the SongDivision band delivered an electrifying set that kept the dance floor packed and the energy high, leaving everyone singing along. Autodesk praised the event as a resounding success, with attendees walking away feeling inspired, connected, and ready to tackle their mission of simplifying the most complex challenges for their clients.
