Bugaboo + Experiential Marketing - SongDivision

Bugaboo + SongDivision

Sydney

Bugaboo is an innovation leader in the world of strollers and luggage systems who believes that mobility, moving freely and every journey we make should respect our planet and the people on it. When it came to the Australian launch of their new Diesel Rock Stroller, Bugaboo sought an equally innovative way to create a memorable ‘rock’ experience for journalists and media representatives in attendance. SongDivision had just the Experiential Marketing solution for the job.

In order to inspire the connection and emotional appeal Bugaboo was after, we designed a truly immersive songwriting and recording experience at Australia’s most famous recording studio, Studios 301, complete with SongDivision’s world-class musicians who earned their chops touring with artists such as Van Halen, Lionel Richie, Silverchair, Powderfinger, Tina Arena, Jessica Mauboy and Jimmy Barnes.

As guests arrived and took in the atmosphere, our musicians set the mood with high energy songs. We then worked with the group to create a completely original song around the theme of ‘Rock and Roll Parenting,’ the result of which was a catchy, fun and tongue-in-cheek look at the joys and challenges of being a parent.

The immersive musical experience successfully created the connection and buzz Bugaboo was after and provided the company with meaningful content to support the launch of their ‘rock and roll’ stroller, while equally conveying their brand purpose.

Create memorable events using music.

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Who are you? You lead or advise on company culture, employee engagement, and retention. Your organization already invests in building a positive workplace, and now you’re seeking fresh ways to energize and unite your teams. Your leadership knows that without innovation, your competitive edge is at risk. So, you’re determined to create the conditions that spark creativity, drive innovation, build psychological safety, and foster belonging.

Who are we? SongDivision, the culture experts. We use the proven power of making music together to bond teams and amplify your culture. For thousands of years humans have used music to tell stories, entertain, and educate. Why? Because it works.