IMEX Frankfurt 2022 + Customised SongDivision Experiences
Ever wonder what makes an event planner excited? A trade show with amazing entertainment, a dancefloor to boogie the night away and a platform to do business and form meaningful connections! That’s exactly why event planners, organizers and suppliers from around the world flocked to Frankfurt at the end of May for IMEX.
This year marked a huge milestone for IMEX Frankfurt – its 20th anniversary. Given the last couple of years, the eager return of international events, and the revival of the business events industry, the celebration at IMEX Frankfurt 2022 needed to be spectacular.
SongDivision were tasked to turn up the energy, create a buzz in the Hosted Buyer Lounge and kick off the dancefloor at the Gala Dinner.
UK and Europe Client Executives Bec Quinn and Amber Prothero, along with super star Sam McNeill, led a group of world-class musicians to deliver multiple experiences across the three days. The team created custom songs for guests with InstaHits® partnering with Hard Rock and GatherVoices, and they entertained delegates in the Hosted Buyers Lounge and Hard Rock’s booth with Musical Breaks, and rocked the Gala Dinner as the house band.
To commemorate the event, we’ve created a showcase video featuring the IMEX Anthem that was created with all of your help! Watch and relive the magic!
It was a successful event and a sign of all the great things to come in the business events industry – everyone left with big smiles, a renewed energy for the industry and confidence that events are back!
“IMEX have been partnering with SongDivision for many years and they always bring so much energy to everything that they do. Their music and catchy songs help to build connections and relationships and create friendships all around the world. We love working with the team and love how their songs capture the essence of IMEX.” Richard Allchild, Head of Sales North America, IMEX Group
“SongDivision smashed the #imex2022 gala dinner! Such a great way to finish off meeting old and new friends. Congratulations to all the team at IMEX for providing an engaging and positive show! Until next year…” Karen Small, Director at BVA BDRC.
Our team thoroughly enjoyed the event with Sam McNeill saying:
“SongDivision was the house band at the Gala Awards, and I have to say riding someone’s shoulders while performing ‘Sex (IMEX) on Fire’ will be a hard memory to top!”
SongDivision stand partner, Hard Rock International, also celebrated their big golden anniversary – 50 years – with the team creating a custom Team Anthem for them as well to mark the occasion.
SongDivision has worked with IMEX for many years and over that time we’ve made memories, friends and connections with people all over the world.
Catch us at the next IMEX edition at Las Vegas in October!