IMEX + SongDivision
The IMEX team have been using the science of music to build relationships since their Las Vegas launch in 2010, where we first had the opportunity to partner with them. Ever since, SongDivision has been called on by IMEX to deliver musical experiences that break down barriers and communicate key messages.
In Frankfurt, the IMEX team sought out SongDivision to incorporate engaging musical experiences into each day of the 4-day exhibition. Our comprehensive solution was comprised of several of our most popular services including our Keynote presentation, InstaHits, Cover Band, and House Band performances. Our UK & Europe GM, Sam McNeill, got things off to a roaring start with a musically-driven keynote on Creating a Culture of Innovation that engrossed audiences and inspired creative thinking. During breaks and networking events, we kept the spirit of creativity and innovation going with our 3-minute InstaHits – original songs crafted in 3 minutes or less – as well as acoustic covers of popular tunes. To cap the event, Sam led our world-class Gala Awards & Party Band in an electrifying performance for the IMEX Gala Awards Ceremony providing accompaniment for presenters and award winners followed by two hours of live entertainment that kept the dance floor rocking.
“We have worked with Song Division over the past 10 years in a number of capacities – By IMEX in Frankfurt we were using SongDivision every day of the show. The culmination, and the biggest event, was the IMEX Gala Dinner. We knew that we could count on the Song Division team to make it a great evening – we’d seen them in action before – but I was truly delighted at the amazing responses we got from our guests to the band. So many people came up to me after the event and told me that it was the best band we’d ever had!” IMEX Group