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SongDivision and Hard Rock International Join Forces To Amplify IMEX America 2023

Las Vegas, NV – September 15, 2023 – SongDivision, the pioneers in using music to strengthen company culture, is thrilled to announce their continued partnership with the iconic Hard Rock International, through a series of live songwriting activations at IMEX America 2023.

SongDivision’s world-class musicians have performed with music legends Cher, Miley Cyrus, Prince, and many others. Drawing on these unique experiences, SongDivision’s team will lead three 30-minute, ‘Song Slam’ songwriting sessions on the Hard Rock International booth, each day of the exhibition.

Attendees will be empowered to craft their own unique songs and collaborate as teams in the fun and engaging sessions, with songs centering around the theme of ‘Human Nature’ – IMEX America 2023’s talking point. They will also have the chance to vote for their favorite song to be recorded in a professional music studio.

Carina Bauer, IMEX Group CEO, elaborated on this year’s talking point; “What’s good, constructive, and loving about being human; about our positive potential and ability to change, adapt, and thrive.” [Read more]

The science linking music and the human body drives SongDivision’s unique, team building programs. Creating music together produces oxytocin and promotes thinking in the prefrontal cortex, where humans operate from a place of empathy and creativity – the perfect, positive brain space for collaborating with others.

Andy Sharpe, SongDivision CEO, “Our partnership with the iconic Hard Rock International through live ‘Song Slam’ activations is set to be an engaging and fun feature on the IMEX trade show floor. This is an opportunity for everyone to discover firsthand how the science of music is enhancing the human experience and shaping the future of corporate engagement.”

Join SongDivision and Hard Rock International at Booth F1041 during IMEX America 2023 and witness the transformative power of music to connect and inspire! To reserve your spot at one of SongDivision’s ‘Song Slam’ sessions, visit SongDivision’s IMEX profile.


For media inquiries, please contact: press@songdivision.com