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Toyota + SongDivision


The Toyota Group (comprising of Hino Truck & Buses, Toyota Material Handling, Toyota Fleet Management, Lexus, and Toyota Fleet) engaged SongDivision to kick-off their annual conference with an experience that would be highly entertaining while bringing delegates together and helping communicate key conference messages and objectives.

SongDivision proposed and delivered our extremely popular Rock & Roll Game Show at one of Sydney’s most iconic live music venues, The Basement. This highly interactive event led by our world-class MC with musical support from our talented SongDivision band, had teams engaged in friendly competition as they tested their rock & roll knowledge in pursuit of bragging rights. To ensure Toyota’s key themes and messages were incorporated, we additionally created a surprise original song with the help of each team – each was tasked with creating a four line team chant about what made them number one, which also had to include a relevant keyword from the conference messaging. While teams were enjoying the game show, SongDivision compiled the lyrics and created a completely original song, which was later performed by the entire group before the band kicked into a party set that included epic Lip Sync Battles, dance-offs, and Live Band Karaoke!

The evening was spectacular, leading to overwhelmingly positive feedback from Toyota and a truly successful event.


“On behalf of the NSW One Toyota team, I would like to thank you for assisting with what was a very successful event on Tuesday night. The Basement and SongDivision together provided a fun, interactive and enjoyable night for our guests, and one which we will all remember fondly. Your team certainly lived up to all our expectations, so thanks for helping to provide a great night and great start to our conference.” Toyota

Create memorable events using music.