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Lionel Richie had a huge task in front of him. Not only was the “All Night Long” singer hosting the 1985 American Music Awards, he also had to gather 46 singers in a studio after the show for a charity song. From the classic country stylings of Willie Nelson to the smooth sounds of Stevie Wonder to the new-wave workings of Cyndi Lauper, the group was a mixture of unique ideas, voices, and expectations. Not unlike those found in large companies.

How to “We Are the World” Your Own Company

Lionel Richie had a huge task in front of him. Not only was the “All Night Long” singer hosting the 1985 American Music Awards, he also had to gather 46 singers in a studio after the show for a charity song. From the classic country stylings of Willie Nelson to the smooth sounds of Stevie Wonder to the new-wave workings of Cyndi Lauper, the group was a mixture of unique ideas, voices, and expectations. Not unlike those found in large companies.

The recording of “We Are the World” was a public example of teamwork for a common goal. If you’ve ever worked for or led a company, you’ve probably experienced team building days of activities like brainstorming sessions, the egg-and-spoon race, or improv. The underlying goal of these types of activities is to help foster more efficient employees, improve performance, and learn to work together.

While some activities can be fun for a few people, not everyone wants to solve puzzles or run with eggs. There is one thing, though, that everyone has in common. It’s music. It’s found in every culture on every continent around the world. And it’s one of the best ways to help people feel more connected with each other. It’s also a creative group activity that inspires communication, trust, and problem-solving solutions. Science research shows that when people listen to or perform music together, their heartbeats sync and they feel more attuned with the group.

Using the science and psychology of music as its foundation, SongDivision has become the go-to people engagement company that creates bonded teams through music. And the best part? No songwriting experience is needed. SongDivision’s world-class musicians and facilitators have worked with everyone from Adele to Beyonce to Prince. They’re skilled at leading groups through Team Anthems, Song Slams, and Lip Sync Battles, pulling out the best performances from those who always say, “But I can’t sing.”

Maybe your company needs better communication between departments. Or maybe you want to celebrate leadership. Or maybe your company wants to show off its successes. No matter the scenario, SongDivison works with you to create a fun and interactive environment where everyone becomes a songwriter, helping tell the stories of the most important part of an organization: the people.

Connect with us today to learn more about how you can create your own “We Are the World” moments for your organization, through our range of team building experiences which are conducted both in-person and virtually.

Sign up for our newsletter for more insights like these, or get in touch to chat with one of our team to find our how we can bring your team together, and your messages to life through music.

Who are you? You lead or advise on company culture, employee engagement, and retention. Your organization already invests in building a positive workplace, and now you’re seeking fresh ways to energize and unite your teams. Your leadership knows that without innovation, your competitive edge is at risk. So, you’re determined to create the conditions that spark creativity, drive innovation, build psychological safety, and foster belonging.

Who are we? SongDivision, the culture experts. We use the proven power of making music together to bond teams and amplify your culture. For thousands of years humans have used music to tell stories, entertain, and educate. Why? Because it works.

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