Setting the Scene
When Popeyes, the renowned American fast-food brand, was ready to establish its identity in the UK, they faced a crucial challenge: how to effectively launch and embed their new company values in a way that resonated with their employees.
Having been in the UK market for just over two years, the company had developed a unique set of five core values, shaped directly by employee feedback. The challenge was ensuring these values weren’t just corporate words on a page but became a lived and deeply ingrained part of the culture.
