It was an amazing week of connections in Las Vegas, at the biggest Meetings and Events industry trade show in the world, IMEX America 2023.
A celebration of the latest ‘MICE’ advancements for the industry, it was a chance for events professionals to share ideas and showcase the importance of connecting with peers.
SongDivision, Hard Rock International and Gather Voices joined forces to amplify the show experience for attendees. As pioneers in using music to strengthen company culture, SongDivision led a series of live songwriting activations, known as a ‘Song Slam‘, on the show floor.
Attendees were empowered to craft original songs and collaborate as teams in the fun and engaging 30-minute sessions, with lyrics centering around IMEX CEO, Carina Bauer’s theme of ‘Human Nature’ – IMEX America 2023’s talking point.
The groups were facilitated by SongDivision’s world-class musicians, who have performed with Cher, Miley Cyrus, Prince, and many others. Following IMEX, the songs were recorded in a professional studio.
Now, it’s your turn to vote for your favorite tune!
Watch the brief instructions below from SongDivision USA General Manager, Angus Clark, and the team with the winning song will receive a hotel experience at one of Hard Rock’s renowned global properties.