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The Asia-Pacific Incentives and Meetings Event (AIME) 2023 conference was a dazzling spectacle that brought together over 300 exhibitors and industry experts at the Melbourne Convention and Exhibition Centre.

Attendees had the opportunity to rub shoulders, network, and learn about the latest trends and technologies in the Meetings, Incentives, Conferences and Exhibitions (MICE) industry.

SongDivision at AIME Conference 2023 (Asia-Pacific Incentives and Meetings Event) in Melbourne, Australia

SongDivision performing at AIME Conference 2023 (Asia-Pacific Incentives and Meetings Event) in Melbourne, Australia

But, hold on tight because the conference’s real excitement began with a welcome event held at Marvel Stadium!

MC’d by SongDivision’s own Christo Alexander (Asia General Manager) and Sam McNeill (UK and Europe General Manager), thousands of attendees enthusiastically formed a giant “30” on the field to celebrate the event’s 30th anniversary, before getting silly to the sounds of DJ Kitty Kat and Hot Dub Time Machine.

AIME 2023 celebrates 30 years with a human formation at Marvel Stadium, directed by SongDivision MCs.

AIME 2023 celebrated 30 years with a human formation at Marvel Stadium, directed by SongDivision MCs.

But unbiasedly of course, the highlight of the event had to be the performances by SongDivision throughout the event. As a music entertainment company that specializes in creating interactive songs and experiences for events, the SongDivision team set the stage on fire with a Team Anthem that emphasized the importance of sustainability and responsible business practices, and used audience participation to write the lyrics and music. The team of top-class professional musicians collaborated with the AIME attendees to co-create a song that resonated with the audience, who were impressed by the team’s ability to produce a song that was both entertaining and informative.

AIME 2023 conference also featured an exhibition hall with over 300 exhibitors from the MICE industry. Attendees had the opportunity to network with other professionals and learn about the latest technologies and trends in the industry. The SongDivision team worked their magic on the floor by creating and performing personalized songs written in just 3 minutes known as InstaHitsĀ®. And because it was Valentines Day, they wrote love songs for those attendees who were travelling away from loved ones to be at the event across the three days.

The conference was not just about fun and entertainment; it was a melting pot of ideas and inspiration. The presentations and discussions by industry experts focused on the latest trends, challenges, and opportunities in the MICE industry. These sessions highlighted the industry’s role in driving economic growth and the significance of responsible business practices that prioritize sustainability and social responsibility.

As the conference drew to a close, attendees were filled with renewed motivation and inspiration to make a positive impact in the sector. The AIME 2023 conference had not only showcased the latest technologies and trends in the MICE industry but also demonstrated how the industry is committed to coming back with a bang, after the large impact of the pandemic over the last two years.

SongDivision was proud to work with AIME this year to create a truly unforgettable event.

Looking for ways to lift engagement through music and flair at your next event? Get in touch with our friendly team today!

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