Sam McNeill and Tom Billington caught up with Will Curran from EventIcons at IMEX Frankfurt to discuss InstaHits and create a custom song from scratch with the cameras rolling. InstaHits are custom songs written in around three minutes using information gathered from your guests. These highly entertaining songs are perfect for receptions, session breaks, and parties, and all are performed by SongDivision’s world-class musicians. Guests can record InstaHit performances as a keepsake or post online for the world to see. Watch as Sam and Tom create a custom InstaHit for Rick Turner from Extraordinary Events.