National Association of Realtors + SongDivision
The National Association of Realtors (NAR) represents 1.3 million members of the real estate industry and strives to be a collective force, influencing and shaping the industry while helping its members to be successful. For its Leadership Summit in Chicago, NAR called on SongDivison to deliver a conference opener that would distill the association’s purpose into a memorable song. To accomplish this, we delivered our Team Anthem using the words of members to capture NAR’s purpose in a song that would resonate long after the event.
Led by our Chicago musicians who perform with artists such as Survivor, Night Ranger, Josh Groban, and Miley Cyrus, 1500 participants tapped into their collective creativity during this 40-minute songwriting session. The closing general session ended with a rousing performance of the song, unifying the association as one voice and placing an exclamation point on a great day of education, best-practice sharing, and relationship building.
A recording of the song was used throughout the conference and as a theme song for future events, allowing the experience and NAR’s purpose to resonate for years to come. Talk about ROI.
“I recommend SongDivision for any event. They bring an incredible energy to any conference, and they were just fantastic!” National Association of Realtors