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SACEOS (Singapore Association of Convention & Exhibition Organisers & Suppliers) brought top industry leaders across Asia together to share ideas at the Singapore MICE Forum.

The theme, “The Great Reset” signalled a new era for events across the region. With such a packed agenda, SACEOS enlisted SongDivision to help attendees connect with the content and maximize learning.

The audience co-created a ‘Summary Song’ with help from our world-class musicians to capture key ideas, a ‘General Session Band’ punctuated presentations with energizing stings, and our team wrote personalized songs known as ‘InstaHits’ for conference attendees.

At the Singapore MICE Awards later that night, SongDivision was the interactive ‘Gala Band’ playing award winners onto the stage. We also received nominations for Supplier of the Year and Emerging Talent of the Year for Christo Alexander, SongDivision Asia’s General Manager.

“Wonderful…the song we wrote on the closing day was incredibly powerful. It pieced together sound bites from members of the audience, and brought it all together beautifully in a song that saw everyone stand up and and dance to it! It was a very powerful, meaningful moment!” SACEOS Vice President, Dylan Sharma

Unite your people with your own Team Anthem!