It’s that time of year again, where you welcome the best and brightest graduates into your business and get them started on the right foot. However, with nearly half of Millennials and Gen Z’ers expecting to find a new job within 2 years, driven in part by concerns over leadership commitment to corporate culture [source: 2018 Deloitte Millennial Survey], finding meaningful ways to unite these employees around your company’s purpose is more critical than ever.
Interactive music programs can effectively engage new employees, especially Millennials and Gen Z’ers. Here’s how:
Reach Your Audience
Music is universal, and unlike many team building activities, interactive music experiences are adaptable to the preferences of your audience. When you consider Millennials’ affinity for live music – 90% have attended a concert within the last 12 months [source: Eventbrite Millennial Research, 2017] – and the fact that 97% of Gen Z females listen to at least 5 musical genres on a regular basis [source: Sweety High’s 2018 Gen Z Music Consumption & Spending Report] – creating a live music experience is an ideal way to generate positive interaction. By tapping into the musical interests of your audience in a concert-like atmosphere, you create a deeper connection with everyone in attendance and produce higher engagement.
As human beings, we have an innate need to belong, and this feeling is especially strong when adapting to new environments such as a new job. Over 70% of Millennials want to feel connected to co-workers [source: Forbes] and Gen Z’ers list personal relationships with co-workers as a top reason they would stay in their job [source: Gen Z Workplace Survey]. Experiencing music with others is proven to increase Oxytocin levels in the body making us feel closer to those with whom we are sharing the experience and allowing us to develop strong relationships, quickly. In the workplace, this translates into an increased sense of community and higher productivity.
Equally important to belonging is the need to meaningfully contribute to the business. Employees who feel valued think proactively about how they can improve the brand. Giving new employees the challenge of communicating your purpose through music, especially through songwriting, demonstrates trust, gets them involved and enables them to valuably contribute from the get-go. By allowing employees to more deeply internalize the company’s purpose, the experience serves to fuel creativity and inspires continued innovation within your organization.
When it comes to Millennials and Gen Z, relating to the company’s purpose, forming strong relationships, and feeling valued are critical to generating greater employee retention. Interactive music programs uniquely engage this audience and offer an ideal medium through which to engrain your next generation of top employees into your company culture.
Engage your next generation of employees, through music.
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