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MEA + SongDivision

Hamilton Island

SongDivision was asked to be the exclusive entertainment providers at the Meetings & Events Australia (MEA) National Conference on Hamilton Island. Held annually for over 400 meetings and events organisers and suppliers, MEA was looking for a unique, interactive, and highly entertaining music program that fit within the themes and key messages of ‘Right Here, Right Now’.

SongDivision proposed and delivered an all-encompassing program, spread across the 3-day conference beginning with Sam McNeill, our GM for the UK & Europe, hosting the MEA First Timers Session and co-facilitating the Young Leaders (YMEA) Forum. That evening, our world-class musicians put on a high-energy show at Club MEA that kicked the opening day into overdrive.

On Day 2, Sam teamed up with industry leader Rob Vass to present an engaging plenary called ‘Creating Unique Moments’ featuring Lionel Cole (The Voice, Mariah Carey, John Legend). In this musically interactive interview, Sam, Rob and Lionel, backed by our world-class SongDivision band, discussed music, creativity and the importance of being in the moment, resulting in a hugely insightful, emotional, and unforgettable experience.

It wouldn’t be a successful MEA Conference without an amazing closing night Gala Awards Dinner, and SongDivision did not disappoint. Sam took on MC duties for the 4th year in a row, and our talented 8-piece House Band, provided the perfect backing music for award winners and presenters. Feature performances came from Lionel Cole, Nat Conway, and our GM of Asia, Christo Alexander, making for an unforgettable evening and capping off a truly memorable conference.

We’d like to thank MEA for putting their entertainment needs in our hands, and a special shout out to Oneill Photographics for the great photos! The feedback from both MEA and attendees has been extraordinary.


“In a time when you can download most presentations and watch them later, conferences need those big emotional moments where you simply had to be there. That’s what brings people together and creates memories, which is what you’re trying to do with any event. SongDivision delivers that. Plus they’re lovely people to work with.”  Meetings & Events Australia

“One of the main reasons I love what I do is working with professionals like Sam and Lionel. They understand the power of the live event and completely get the art of creating unique memories. If you want to turn the average into the awesome then work with SongDivision.” TurningPoint Solutions

“I just love being entertained by SongDivision. Sam and his crew show that they have the talent, flexibility and the energy to handle any audience and we know how tough our industry can be to entertain! I always know it’s going to be a good event when SongDivision are involved.” ID Events Australia

Create memorable events using music.